How Do You Help Buyers Buy in Such a Bad Real Estate Market?

Below is an article that I had the honor of writing for the Houston Chronicle.

I can answer that question in three words: Educate…Educate…Educate
My buyers always start out a little apprehensive, but once they see past the gloom and doom of what is being reported in today’s economy, they realize very quickly that they have an incredible opportunity they can take advantage of.
In Houston and in surrounding areas, including Katy and Richmond, you can find one of the most inclusive price spectrums imaginable when looking at residential real estate. Buyers can find homes from under $100K all the way up to multi-million dollar residences. The surrounding areas of Houston showcase gorgeous neighborhoods including Cinco Ranch, Lakes of Bella Terra, Firethorne, and the list goes on and on.
Today’s buyers are shocked when I take them out to see what is really going on in our real estate market. Homes today have all of the latest luxury and energy saving features as well as huge incentives. The financing options are discussed with my experienced team of lenders. We all sit down and talk about the loan process and which loan product will work for them and their life style. It’s unbelievable that we are seeing loan products, at fixed rates under 4%.
My job as a Realtor is to educate my buyers about the home buying process and make their home buying experience as seamless as possible. The Houston real estate market is booming. Buyers are out there and they are taking advantage of unbelievable opportunities before it’s too late.
Candice Skoby is a Realtor at Keller Williams Premier Realty in Katy and can be contacted at 281-682-2555 or

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